REALITY, a group company of GREE <3632>, announced that in November 2023, the number of worldwide downloads of metaverse "REALITY" for smartphones exceeded 15 million.
"REALITY" is a communication platform where you can create your own original avatar with a single smartphone and enjoy everything from interacting through live streaming to playing games. With the "World" function, you can enjoy communicating with friends in a 3D virtual space while maintaining your avatar, and you can also monetize gifts received during live streaming.
Since the service began in August 2018, "REALITY" has continued to grow steadily, with the number of downloads exceeding 10 million in October 2022, and then exceeding 15 million in a short period of about one year. . Activate the user community by expanding various functions and contents, such as adding a "room function" that allows you to create your own "room" in virtual space, and holding limited-time collaboration events with the "PreCure series" and Sanrio. We are promoting the With the growth in the number of downloads, the number of monthly active users has increased by approximately 1.5 times
and business growth is accelerating, with record-high monthly sales recorded in August 2023.
As of October 2023, REALITY has approximately 80% of users overseas, and is used by users around the world, mainly young generation Z, and continues to grow as a global metaverse platform.
In addition, aiming for further growth in overseas markets, we will hold the first overseas user interaction event "REALITY CON2023 in Jakarta" in May 2023, and will also release avatars tailored to the tastes of users in each country and region. We provide events and services that emphasize regional characteristics.
To commemorate the 15 million downloads of "REALITY", we will be running the following two campaigns.
■Campaign 1: Everyday free 10 consecutive gacha campaign
As a token of our gratitude to our users, we will be holding a "Daily Free 10 Consecutive Gacha Campaign" where you can win up to 100 free "REALITY" avatar gachas. From November 21st to November 30th, you can draw gacha 10 times for free every day for 10 consecutive days. Don"t forget to log in every day and enjoy the free gacha.
■Campaign 2: (For corporations) Limited to 5 companies metaverse advertising 50% OFF
Our group company, REALITY It is possible to carry out corporate promotion and branding activities. This time, to commemorate the 15 million downloads of "REALITY", we are running a campaign where metaverse ads will be 50% off (limited to 5 companies for users who have signed a contract by December 22nd).
